What to Look for in a Direct Sales Business

My Tips For Choosing A Direct Sales Company

Love the products

I consider this to be the most crucial aspect of your decision. If you genuinely love the products, it will be easier to sell them because you’ll feel like you are sharing, teaching, and helping.

Align with your passions

Try to match your passions and enthusiasm to your biz. For example, find a company that sells cooking-related products if you love cooking. If you’re excited about home décor and styling, find a company that ties in with your enthusiasm and skills. You’ll go much further if you love the products and company and enjoy learning about it, talking about it, and selling it!

Find out about the company’s reputation

You’ll be representing the brand. Are you proud to do that? Is the company ethical? Do they give back to the community or a charity in some way? What can you find out about their values and community spirit?

Many reputable brands are members of a direct sales association in their country of operation. A quick Google search should help you to find your direct sales association and its members.

What kind of training and support is available from the company?

Direct sales companies with solid training and an upline that offers support and coaching will make a big difference in how quickly you can succeed in your business.

Once you’ve decided which company to join, spend time researching who you want to partner with in the company. You also want your personalities to fit, not just for support and coaching!

Be careful when comparing commission structures

Compensation plans are detailed documents that can be tricky to interpret. For example, a common mistake I’ve seen people make is to choose a company because of the high commission offered on personal sales. However, they fail to consider how difficult it would be to sell that particular product.

The easiest way to compare is to find out what the average party / event total is for the company. This will give you a better indication of what your income would be. For example, a company with a high personal sales commission usually structures it because average party sales are low!

Is the product consumable?

While this isn’t necessary to be successful, it can be helpful for your sales if the product is something that people will re-order from you. Getting brand-new customers is generally more challenging than getting people to re-order from you.

That said, I know plenty of consultants who sell non-consumable products and are very successful!

Check minimum requirements

Make sure you find out the requirements to keep your business open. Many companies have some minimum you need to achieve to keep your account with them open. Is that amount reasonable? Can you see yourself achieving that under normal circumstances?

But what happens in an emergency? I know it’s not fun to think about worst-case scenarios, but they do happen. It occurred to me: in 2016 when my daughter was diagnosed with leukemia. Then, in 2018, I landed in the hospital with a series of strokes and a brain aneurysm. These things happened unexpectedly, but I was able to keep my business running through these crises – make sure you can, too should anything happen.

Does the company offer incentives and rewards?

The opportunity to strive for additional products, incentive trips, or other significant rewards is an integral part of the direct sales experience. Investigate what the company that you’re considering offers. Do these rewards and incentives excite you enough to push yourself further?

Having these ‘carrots’ along the way helps direct sellers to strive harder and achieve bigger things. They certainly work to motivate me!

There are many fantastic companies and great products out there, so it can be hard to choose, but with these tips, you should be able to narrow it down.